A group of corporate bigwigs announced they are going green yesterday in an attempt to shape Canada's environmental policy.
They want to look at solutions beyond carbon trading systems and carbon taxes in order to focus on short term steps that will not cut into their profit margins.
But this might be the corporate attempt at a green facade in advent of Environment Minister John Baird's expected announcement of so-called soft caps on emissions for industries later this month.
Baird will consult with industry execs to offer them an array of options on how they want to meet the government's reduction targets, which means the big greenhouse gas emitters will probably get their way.
The Canadian Council of Chief Executives, who made the announcement, said that Kyoto's agressive obligations on industries are unattainable (in line with the Conservative criticism of the bill).
A soft cap means there will be voluntary restrictions on Canadian industries that fluctuate year to year depending on profit margins, instead of government enforced regulations as the NDP and environmentalists have suggested.
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